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- The five faces of imposter syndrome; which ones do you recognise?
The five faces of imposter syndrome; which ones do you recognise?
How to call out imposter syndrome, celebrate it, work with it, and stop letting it hold your brilliance hostage!

Hello you
You look great today by the way. I’m so glad you’re here.
Thank you for coming back if you’re a returning reader, and a warm welcome if you’ve joined the newsletter recently. Over the past couple of weeks, I’ve been genuinely blown away by your emails, DMs and messages; hearing what’s landed for you, what’s shifted, and what’s sparked reflection. I’m so grateful for that feedback. It helps me understand what’s resonating most, and where you’d like to go next together.
Today, I want to gently explore something so many of us carry just beneath the surface: imposter syndrome; that unkind, sneaky voice that whispers, “You’re not enough,” “You don’t deserve this,” or “You’re going to be found out.”
I don’t love the word syndrome. It makes it sound like an illness or a condition with a neat set of symptoms to diagnose and fix. What we’re really talking about here is something much more human; a learned psychological pattern, shaped by experience, culture, conditioning, and the ways we’ve learned to see ourselves in the world.
A Little Context First
Imposter syndrome was first identified and named in 1978 by clinical psychologists Pauline Clance and Suzanne Imes.
Their original study looked at high-achieving women who, despite academic and professional success, felt they weren’t genuinely intelligent or capable, that they had somehow fooled others into believing they were.
Since then, the concept has been recognised in all genders, across many industries, roles, and levels of success.
It’s not a diagnosis, an identity or a lifelong personality trait, it’s a pattern. But one that can shape how we see ourselves, hold ourselves back, and limit what we allow ourselves to reach for.
We think we have to achieve to be worthy. But we are already worthy, and achievement just becomes an expression of that, not a requirement for it.
What is Imposter Syndrome, Really?
At its heart, imposter syndrome is a sense of being a fraud in your own life, despite evidence of skill, success, courage, and resilience.
It’s not a clinical diagnosis, but decades of research recognise it as a common cognitive pattern that affects up to 70% of people at some point.
It shows up in everyone, from founders to freelancers, parents to poets.
So this isn’t you failing. It’s a human response, shaped by culture, psychology, and nervous system imprint.
Where It Comes From
This internal voice can be rooted in perfectionism, early conditioning, and our need to belong.
Perfectionism tells us that anything short of flawless is failure.
Cultural and family conditioning may have taught us to equate achievement with worth.
And our nervous system, wired to protect us from harm, may associate visibility with danger.
If you’re feeling imposter syndrome, it means you’re in the room. You’ve already made it inside!
Now you just need to remind your nervous system that you belong.
Five Common Types of Imposter Syndrome
Drawing from Jay Shetty’s coaching framework and other leading voices in modern psychology, here are five patterns you may recognise:
The Perfectionist
Believes anything less than flawless is failure.
This type equates their worth with getting it exactly right. They set impossibly high standards for themselves, and even when they succeed, they struggle to feel satisfied. Any mistake feels like a personal shortcoming rather than part of the learning curve.
Perfectionism doesn’t protect you, it paralyses you.
Progress often looks like imperfect, consistent action. You are allowed to be in process. You are allowed to try, adjust, try again. ‘Done’ doesn’t mean compromised. Sometimes it simply means you’re moving forward.
I once spoke to a writer who had been sitting on the same chapter of her book for months. Not because she didn’t care, but because she cared so much, and couldn’t bear the idea of getting it wrong. Once she reframed ‘finished’ as ‘a stepping stone, not the final word’, she was able to release her work. And in doing so, she made space to create more.
The Superhuman
Overworks to prove worth. Rarely feels enough.
This type links their value with output, always needing to do more, take on more, achieve more. Their self-worth is often tethered to external productivity, so rest feels indulgent or even dangerous.
Rest is not a reward. It’s a rhythm.
Just like your breath, your work needs a natural inhale and exhale. You don’t need to earn your rest. Your creativity and resilience depend on it. Try seeing rest as a vital ingredient, not a bonus.
A freelance designer I spoke to found it hard to stop working in the evenings, replying to emails late at night and pulling weekend hours even when deadlines weren’t urgent. They feared that slowing down might be seen as uncommitted or unprofessional. Over time, the work that once brought joy started to feel hollow. When they began taking true weekends off, without guilt, they noticed their energy returning, and so did their inspiration.
The Natural Genius
Struggles when something takes time or effort.
If something doesn’t come easily, this type assumes it means they’re not meant to do it. They’ve often been praised for being naturally talented, and struggle when they meet resistance or need to start from scratch.
Learning is meant to stretch you. Let it.
Effort is not evidence of inadequacy, it’s a sign that you’re growing.
One client training to be a coach told me how discouraged they felt after an early practice session that didn’t land quite right. “I thought I’d be better at this by now,” they said. But when they zoomed out, they saw they were learning something brand new, a skill, not an identity. By letting go of the expectation that it should all come easily, they made space to enjoy the growth process and stay with the discomfort long enough to improve.
The Expert
Feels like a fraud if they don’t know everything.
They keep chasing the next qualification, book, or course, believing that only with more knowledge will they finally feel “ready”. But that sense of readiness never quite arrives.
Curiosity matters more than credentials.
You don’t need to know everything. Your value lies in how you think, how you listen, and how you show up, not just what you know.
I once worked with a yoga teacher who delayed launching her first class series for months, waiting until she’d completed yet another training. She had already done several certifications and had years of lived experience, but still felt she needed one more stamp of approval. Eventually, she took the leap. Her students didn’t come for her credentials, they came for her energy, her presence, and the feeling of being met. Her enough-ness was never in the certificate. It was in her.
And honestly, is it any wonder so many of us feel like we need a piece of paper to prove our worth? Most of us grew up in a school system that drilled into us: If you get below a grade ‘x’, you don’t get to go to ‘that’ college. If you fail this test, you’re sent to the “less good” school. And in order to be “allowed” to study something you love, you first have to prove yourself by getting high grades in subjects that might have absolutely nothing to do with the work you’re here to offer the world. We were trained early on to tie our value to external validation. No wonder it’s hard to believe we’re enough without the certificate, the award, the approval…
(Getting off my soapbox now, promise.)
The Soloist
Believes asking for help undermines credibility.
They pride themselves on being independent and capable. But underneath that is a belief that vulnerability equals weakness, that needing support means they aren’t good enough.
Support doesn’t diminish your brilliance, it sustains it.
You were never meant to do life alone. Asking for help is not a flaw, it’s a powerful expression of self-trust.
An entrepreneur I coached had been quietly drowning under the weight of trying to do everything herself, website, branding, invoicing, delivery. She told herself that real leaders figure it out alone. But when she finally allowed someone in, a freelance designer, some admin support, a co-mentor, her whole business began to breathe again. She realised that asking for help wasn’t giving up her power. It was multiplying it.
When you’re waiting to feel ready, you’ll never take the step. Confidence doesn’t come first. Action does.
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